NINGXIA HONG RISING BIOLOGICAL TECHNOLOGY CO.,LTD.
NINGXIA HONG RISING BIOLOGICAL TECHNOLOGY CO.,LTD.
Ningxia Hong Rising Biological Technology Co.,Ltd. (NXHRBT) was founded in July 2015, is a wholly-owned business affiliated to Ningxia Red-Goji Berry Trade Co., Ltd. with a registered capital of CNY30 million and with its asset value having reached CNY 240 million in total. Covering a total area of 56,537 square meters and a total Goji Berries (also known as [Chinese wolf berries") planting area of some 600 hectares with a complete set of the cutting-edge equipment for the purpose of Goji Berry drying, purifying, color-sorting, and fully automatic packing plus the state-of-the-art lines for the production of Goji Berry wine, concentrated clear Berry juice, puffed Goji berries and dates, NXHRBT has to date grown into a hi-tech enterprise integrated with Goji Berry growing, research, development and processing, with its annually dried Goji berry, dates, Goji berry wine, Goji Berry clear juice and frozen Goji berry processing and producing capacity having reached 20,000, 2,000, 500, 2,000, and 100 tons respectively.NINGXIA HONG RISING BIOLOGICAL TECHNOLOGY CO., LTD.
Ningxia Hong Rising Biological Technology Co.,Ltd. (NXHRBT) was founded in July 2015, is a wholly-owned business affiliated to Ningxia Red-Goji Berry Trade Co., Ltd. with a registered capital of CNY30 million and with its asset value having reached CNY 240 million in total. Covering a total area of 56,537 square meters and a total Goji Berries (also known as [Chinese wolf berries") planting area of some 600 hectares with a complete set of the cutting-edge equipment for the purpose of Goji Berry drying, purifying, color-sorting, and fully automatic packing plus the state-of-the-art lines for the production of Goji Berry wine, concentrated clear Berry juice, puffed Goji berries and dates, NXHRBT has to date grown into a hi-tech enterprise integrated with Goji Berry growing, research, development and processing, with its annually dried Goji berry, dates, Goji berry wine, Goji Berry clear juice and frozen Goji berry processing and producing capacity having reached 20,000, 2,000, 500, 2,000, and 100 tons respectively.
NXHRBT has conducted an overall business planning by focusing on the development of its Goji Berry-based industry, by best utilizing its three business strategic tactics of [cultural heritages, the core competing capacity of products, and value attachments", on the basis of its three major business segments of [planting bases, dry fruit processing and marketing, and the downstream processing of Goji berries", and in the three business principle of [mutual benefiting, success sharing, and win-win". Great efforts have been made in hammering itself into the country`s largest producer and ready products wholesaler of Goji Berry products to gain the development of its business in chains by best utilizing its superiority in Goji Berry, high technology, plant and production scale, and in brand with unique components, and by shifting its conventional single-handed business combating pattern into the pattern of business development through collaboration, and shifting traditional extensive raw material processing into the intensive downstream Goji Berry products processing.
To ensure the sound quality of its products, NXHRBT built its production workshops by fields. It has, moreover, constructed its own Goji Berry tree planting base which is managed according to the state-set code and rules on the standardized Goji Berry tree planting. The company`s Goji Berry products, through the technical processes of fresh-collected berries cleaning, DE-waxing, air-drying, mechanical drying, ventilation, grading, color-sorting, manual sorting, sterilization, electrostatic hair separation, metal substances detection, automatic packing, weighing, and box-packing, has well been prevented from the secondary contamination that may be produced during the course of processing, which has resulted in a well guaranteed quality and a sound competing capacity on marketplaces.
Through its ceaseless efforts over the preceding years, NXHRBT has sold its Goji Berry products to scores of countries and regions worldwide including the USA, Japan, and the EU member states, Canada, Israel, India, and Australia. NXHRBT will make even greater effort to make itself a heavyweight in the trade.
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